Patient Profiling & Targeting
After working on over 350 clinical trials, in five continents, working across over 50 countries and in 40+ languages, our system for devising a patient recruitment and retention strategy draws from the following evidence-based disciplines:
- Research activities apply attitudinal, demographic, behavioural and psychographic understanding to the definition of a target patient pool.
- Creative services translate research findings into clear visual and verbal messages delivered in a range of formats to suit individual clinical site settings.
- Concept testing utilises focus groups, web-based survey techniques, patient associations and the evidence base to validate proposed communication tactics and core messages.
- Media strategies utilise print, radio, TV and web-based advertisements and leaflets, community outreach programmes engaging with local patient support groups and physician-referral programmes.
